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October 05, 2016

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Looking for Art Forms in Nature

We always loved Karl Blossfeldt, the artist who looked for art forms in nature while creating photographic plant-portraits. Karl Blossfeldt (1865-1932) was a self -tought photographer celebrated by the Surrealists and early Modernists for his pioneering close-up images of plants and flora. Trained as a sculptor he was also an amateur botanist, fascinated by the underlying structures of nature.

Blossfeldt broke down nature to its building blocks: leaves, seeds, flowers and branches. Capturing shape, movement, rhythm and textures. In some cases personality and emotions.

"The plant never lapses into mere arid functionalism; it fashions and shapes according to logic and suitability, and with its primeval force compels everything to attain the highest artistic form."

"Nature educates us into beauty and inwardness and is a source of the most noble pleasure."

 

Our new collection celebrates Karl Blossfeldt creativity and unique perspective of nature, we'd love to know what you think. To view the collection click here.

 

 

 

March 10, 2016

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A Little Love

Thank you Lyzi @Being Little and lovely followers for all your sweet love. 

To read more click.

 

 

London Lifestyle Magazine Interview

We had a chat with London Lifestyle Magazine about love, inspiration, setting up your own business and future plans.

- Did anyone ever inspire you to be a designer?

Alvar Aalto’s quote, “The very essence of architecture consists of a variety and development reminiscent of natural organic life.
This is the only true style in architecture.”
Thank you Samantha Hornsby for taking the time to listen.
We hope you'll feel inspired too.

To read the full interview: http://www.i-ly.co.uk/iris-ben-david 

Wallace Yolicia is Spreading the Love

We are so excited to see the lovely blogger, Wallace Yolicia, last post, Garden of Eden along with the truly wonderful photos of her wearing our orchid ring. 

View Wallace Yolicia's post

Photo by Jorge De Silva

 

Garden of Eden

Photos by Jorge De Silva

Welcome to Our Own Verdure



Paul Smith once said "You can find inspiration in everything, and if can't look again".


We always find inspiration in nature at first glance. Seasonality, life-cycle exotic plants and endless life forms fills me up with energy and evoke wide range of emotions.


The first collection of Designed By Nature is about exotic flowers.
Immortalised moments in time of plants' different phases.


This collection is handmade in London.
We hope you would love them too.